Privacy policy

Last updated: 30 April 2026

 1. Introduction

This Privacy Policy describes how Little Wishes By Amba Design (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our Shopify-powered website (the “Site”).

By using our Site, you agree to the collection and use of information in accordance with this policy.

2. Personal Information We Collect

When you visit the Site, we may collect certain information about your device, your interaction with the Site, and information necessary to process your purchases.

a) Information You Provide

When you make a purchase or attempt to do so, we collect:

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information (processed securely via Shopify/payment providers)
  • Order details (including personalisation details such as names, dates, etc.)

We also collect information you provide when:

  • You contact us
  • You sign up to marketing emails
  • You submit customisation requests

b) Automatically Collected Information

When you visit the Site, we automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Time zone
  • Pages viewed and how you interact with the Site

This is collected using cookies, log files, and similar technologies.

3. How We Use Your Personal Information

We use your personal information to:

  • Process and fulfil your orders
  • Provide personalised products
  • Communicate with you بشأن orders, enquiries, or customer support
  • Screen orders for potential risk or fraud
  • Improve and optimise our website
  • Send marketing communications (only where you have opted in)

4. Sharing Your Personal Information

We share your personal information with third parties to help us provide our services, including:

Shopify

Our store is hosted on Shopify Inc. They provide the online platform that allows us to sell our products.
You can read more here: https://www.shopify.com/legal/privacy

Service Providers

We may share your data with:

  • Payment processors (e.g. Shopify Payments, PayPal)
  • Shipping providers (e.g. Royal Mail, couriers)
  • Marketing platforms (e.g. email providers)
  • Analytics providers (e.g. Google Analytics)

We may also share your data to:

  • Comply with legal obligations
  • Prevent fraud or misuse

We do not sell your personal data.

5. Behavioural Advertising

We may use your personal information to provide targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out of targeted advertising via:

6. Cookies

We use cookies to improve your browsing experience and analyse website traffic.

Cookies help us:

  • Remember your preferences
  • Understand how customers use the Site
  • Improve functionality and performance

You can control cookies through your browser settings.

7. Data Retention

When you place an order through the Site, we will maintain your information for our records unless and until you ask us to delete it.

We may retain data:

  • For legal/tax purposes (typically up to 6 years in the UK)
  • For customer service and dispute resolution

8. Your Rights (UK & GDPR)

If you are a UK or EU resident, you have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion
  • Object to or restrict processing
  • Withdraw consent for marketing at any time
  • Lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise your rights, contact us using the details below.

9. Data Security

We take reasonable precautions to protect your personal information, including:

  • Secure Shopify infrastructure
  • Encrypted transactions (SSL)
  • Restricted access to personal data

10. Third-Party Links

Our Site may contain links to third-party websites (such as Etsy or social media platforms).
We are not responsible for the privacy practices of these websites.

11. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes to our practices or for legal reasons.

Any updates will be posted on this page.

2. Contact Us

For more information about our privacy practices or if you have questions, please contact us:

📧 Email: littlewishesbyamba@outlook.com
📍 Business Address: Wolverhampton, UK, WV13